Google Analytics 4 (GA4) and Google Analytics 360 (also known as Universal Analytics) are two different versions of Google Analytics with distinct features and capabilities. Here are some key differences and comparisons between GA4 and Google Analytics 360: Event-Centric vs. Pageview-Centric: GA4 is designed to be more event-centric, which means it focuses on tracking user […]
Category Archives: GA4
Google Analytics 4 (GA4) and Adobe Analytics are both web analytics platforms used for tracking and analyzing user behavior on websites and mobile applications. While they share some similarities, they also have differences in terms of features, pricing, integration, and customization. Here’s a comparison between GA4 and Adobe Analytics: Performance Measurement: Web analytics provides essential […]
Web analytics is the process of collecting, analysing, and interpreting data related to a website’s performance and user behaviour. It plays a crucial role in the success of online businesses and websites for several reasons: Performance Measurement: Web analytics provides essential metrics to assess the performance of a website. This includes data on website traffic, […]